Vergogna
Britain's Costa Coffee takes aim at tea-drinking India
Tue Aug 23, 8:47 PM ET
LONDON (AFP) - Costa Coffee, the trendy British cafe chain, plans to open more than 300 outlets in tea-drinking India, thanks to a franchising deal with a local partner.
The first 60-seat outlet will open next month in Connaught Place in New Delhi, with an outlet to open across the border in Pakistan shortly after, the Financial Times quoted Costa Coffee managing director Mark Phillips as saying.
"People think of India as a tea-drinking nation," he said.
"But the reason we identified India was because its young, affluent middle class like to drink coffee and like to differentiate themselves from the older generation. We estimate there are 40 million potential Costa customers there."
Local tastes will be catered for, with chicken tikka and paneer tikka sandwiches, but the coffee will initially be imported from Venezuela and Kenya via London where it will be slow-roasted and blended.
Costa Coffee, part of the Whitbread group, and named after the Italian brothers who opened their first London cafe in 1978, has more than 300 outlets in Britain where it competes head-on with the likes of Starbucks.
Its partner in India is Devyani International, part of the RKJ Group.
Tue Aug 23, 8:47 PM ET
LONDON (AFP) - Costa Coffee, the trendy British cafe chain, plans to open more than 300 outlets in tea-drinking India, thanks to a franchising deal with a local partner.
The first 60-seat outlet will open next month in Connaught Place in New Delhi, with an outlet to open across the border in Pakistan shortly after, the Financial Times quoted Costa Coffee managing director Mark Phillips as saying.
"People think of India as a tea-drinking nation," he said.
"But the reason we identified India was because its young, affluent middle class like to drink coffee and like to differentiate themselves from the older generation. We estimate there are 40 million potential Costa customers there."
Local tastes will be catered for, with chicken tikka and paneer tikka sandwiches, but the coffee will initially be imported from Venezuela and Kenya via London where it will be slow-roasted and blended.
Costa Coffee, part of the Whitbread group, and named after the Italian brothers who opened their first London cafe in 1978, has more than 300 outlets in Britain where it competes head-on with the likes of Starbucks.
Its partner in India is Devyani International, part of the RKJ Group.
posted by mm at 4:36 AM
1 Comments:
Ciao, grazie per il commento sul mio blog: senza piaggeria, anche il tuo mi piace soprattutto quando descrivi i francesi.
Strano a dirsi (casualità destino fatalità) ma a paris verrò domenica 12 giorni a trovare il mio migliore amico, altri amici e a fare la techno parade (sabato 10 da bastille).
ciao
zeno
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